After an inspiring first session in January, we continued our ‘The Meeting of the Future’ brainstorm sessions yesterday, led again by Ronald van den Hoff. Kicking off with an introduction round (new people from last session!), we quickly came to the cases of wholesaler Makro and the pop-up location during the Ricoh Open, a big tennis tournament in The Netherlands. Both parties recently joined the S2M Network. This immediately led to the realization that corporate organizations are getting more aware of the need to open their doors, leaving their vertical, hierarchal structures to create more of a horizontal, networking organization by connecting to the outside world and giving room to co-creations.
Relevance – more than just a buzz word
We concluded that the great thing of a pop-up location is the fact that it’s relevant: it’s there at the right time, attracting a diversity of people with different motivations to use that specific pop-up location. Due to all kinds of shifts in economy, society is having an abundance of spaces, places, locations that entrepreneurs want to give some sort of relevance, whether they have a co-working center, meeting space center, lunchroom, library, corporate, school, or otherwise. So why not migrate these ingredients for relevance – right time, diversity, motivation – to a permanent location and make that a big success? That’s what everyone is looking for and it’s easier said than done. It’s exactly what makes these brainstorm sessions so precious: we are sharing our knowledge, coming up with new ideas and growing stronger as a collective because of it. We are co-creating the preconditions of staying relevant in this turbulent world.
The key to innovation – in other words, the way to keep your right to exist as an organization/location – is to embrace diversity. After all, co-creating is not about us all doing the same thing. The best illustration of that might be a soccer (or any other sports) team that needs forwards, midfielders, defenders and a great goalie to play a successful match. Creativity is born when differences collide and something happens right there. At that point a difference becomes a productive factor. These last two sentences I have borrowed from Dutch philosopher Huub Oosterhuis, as I recently was struck by the way he described the need for diversity so perfectly simple. This is the reason why the hub & spoke model that we talked about during this session is such a great one. Working in a model like that with all kinds of different types of locations (and different business models), will not only reinforce your local network, but also brings diversity ergo innovation to your own location. So, also here, reaching out, connecting to the outside world is the key to scale up and ensure the right to exist of your organization.
Feeding The Serendipity Machine
Ronald explained why it is so important to scale up the S2M Network fast now, which brought us back to where we started: creating relevance. We need to create a critical mass and quality input to feed the S2M algorithm in the right way. This way, The Serendipity Machine will be able to make more and more relevant matches and therefore offer us very valuable output. This output can be used to spot trends in the market in an early stage and be offered to clients making their business more relevant. Guess who will be able to facilitate these processes and stay relevant as well? Exactly. Having access to this output in combination to sharing knowledge with other S2M Hosts & Ambassadors allows you to create lucrative and even disruptive new business models. Want to learn more? Please feel welcome to attend the next sessions of ‘The Meeting of the Future’, as two more are planned. We’ll keep you posted on the dates!
Want to know more about Society 3.0 and download the book of Ronald van den Hoff, co-founder of Seats2meet? Click here.