For those who dont’t know what B Corps are, it is a certificate for companies that give back more than they take away from society and the environment. So here we go:
- Ben & Jerry’s
Within the company Ben & Jerry’s implements things like the ‘Ben & Jerry’s Joy Gang’, a group of employees whose mission is to ‘infuse joy into everything they do’. This includes organizing company wide competitions and theme days, and providing comfort items like a hot cocoa machine for the freezer crew. Their ice cream production model also represents the company’s intention to create positive change. They use locally sourced dairy, cage free eggs, fairly traded products and brownies from fellow Certified B Corp, Greyston Bakery.
For the environment, Ben & Jerry’s stores their ice cream in environmentally friendly freezers, sources the paper for their pints from a responsible supplier, feeds their ice cream waste to some happy pigs, and has created a ‘Lick Global Warming’ campaign to help fight climate change. Contributions made via the employee-led Ben & Jerry’s Foundation in 2010 totaled over $1.8 million.
Hootsuite’s vision is to revolutionize communication via social media. With over 11 million customers including 744 of the Fortune 1000 they have the potential to change the way people around the world interact on a large scale. Being part of the B Corp movement is another lever to accelerate this and inspire other companies to join the movement.
Etsy is a marketplace that fosters human connection by bringing together creative small business owners with buyers around the world looking for unique goods with a personal story. Etsy’s heart and soul is its global community: creative entrepreneurs who run their businesses in the Etsy marketplace, shoppers looking for things they can’t find anywhere else, manufacturers who partner with Etsy sellers to help them grow, and Etsy employees who build and nurture the marketplace. Etsy’s mission is to reimagine commerce in ways that build a more fulfilling and lasting world. As of September 30, 2015, more than 1.5 million active sellers and 22.6 million active buyers used the platform in nearly every country in the world. In 2014, Etsy sellers grossed more than $1.93 billion in sales.
Patagonia’s values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach taken towards product design demonstrates a bias for simplicity and utility. For Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. They donate time, services and at least 1% of sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
Yes, we are a B Corp! Making the world better one conection at the time.